30 years ago, Evelyn Lauder started a pink revolution. After being diagnosed with breast cancer herself, Estée’s daughter-in-law not only set out on a mission to raise awareness and funds to find a cure, but also to destigmatize conversations around the disease to encourage women to take action to detect it earlier. Learn how her three-decade legacy lives on with the Estée Lauder Companies’ Breast Cancer Campaign.

THE PINK RIBBON
She co-created the pink ribbon in collaboration with Self Magazine.

THE RESEARCH 
Together, The Breast Cancer Campaign, started by Evelyn Lauder, and The Estée Lauder Companies Charitable Foundation have funded more than $108 million in lifesaving research, education and medical services.

THE PRODUCTS
Each year, we dress our best sellers like Advanced Night Repair Serum in pink for the cause. This October, shop our pink-adorned commemorative 30th anniversary bottle and help support the cause.

PINK AROUND THE WORLD
Every October, The Estée Lauder Companies lights up noteworthy buildings in cities around the world in pink to raise awareness for the cause—including the Empire State Building in New York, the Eiffel Tower in Paris, and the Nanpu Bridge in Shanghai. Catch the illumination in your city this year!